AMA Hot Topic: Search Engine Marketing — Chicago, IL
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
- Google’s PageRank scores: red herring or useful metric?
- What makes a link valuable or not
- Creative strategies for building link-worthy content
- What works when approaching webmasters with link requests
- Pitfalls to avoid if buying or bartering links
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Link Building Seminars SEO
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Search Engine Bootcamp — Auckland, New Zealand
Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts
Filed under: Link Building Seminars SEO
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
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Search Engine Strategies 2007 Canada — Toronto, Canada
Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.
Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit
Filed under: Business Blogging RSS Marketing Seminars SEO
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SMX Advanced — Seattle, WA
No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed (on your honor now!). Matt Cutts and his mighty notebook might be barred from the room. Alternatively, any search reps found lurking have to give up a secret of their own or head for the hallway.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Greg Boser, Search Engine Marketing Consultant, WebGuerrilla
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Director of Search Engine Optimization, Range Online
Mike Grehan, Founder and CEO, Searchvisible Ltd.
Jennifer Slegg, Owner, JenSense.com
Stephan Spencer, President, Netconcepts, LLC
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Webmaster & Marketing Dir., Grantastic Designs
Jill Whalen, CEO and Founder, High Rankings
Filed under: Seminars SEO
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AMA Search Engine Marketing — New York, NY
It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?
This session will provide a critical overview of…
- Search engine market share
- Eye tracking studies and searcher behavior
- Trends
- Imminent innovations
- Keyword research tools
- and much more
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Seminars SEO
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AMA Search Engine Marketing — New York, NY
The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a site’s content, illustrated by a few real-world examples from a major commercial website.
Filed under: Seminars SEO
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AMA Search Engine Marketing — New York, NY
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
- Google’s PageRank scores: red herring or useful metric?
- What makes a link valuable or not
- Creative strategies for building link-worthy content
- What works when approaching webmasters with link requests
- Pitfalls to avoid if buying or bartering links
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Link Building Seminars SEO
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American Marketing Association - Rochester chapter meeting — Rochester, NY
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…
- Check your “Google Pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned by Google
- Wield invaluable SEO tools you’ve not yet heard of
- Build high-quality links from trusted sites, and boost your PageRank along with your rankings
- Prepare for changes to come… and so much more!
Filed under: Seminars SEO
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“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”
